In 1903, in the town of Kazanlak, a Festival of the Rose, flowers and fruitiness of the Rose Valley was first organized. Nowadays celebrations are held in early June and preserve the ancient rituals, recreating the joy of the rose-picking and the hospitality of the hard-working people of Kazanlak.
Due to the specific geographic location and particular climatic conditions in the Rose Valley, the world-famous Bulgarian oil-yielding rose has been cultivated for more than three centuries. It is used for the production of the unsurpassed in its properties and quality Bulgarian rose oil.
Bulgaria is one of the world's largest rose oil producers and exporter.
